Sophie is a graphic designer and donut connoisseur living in NYC.
She is currently accepting new freelance clients.
Sophie is a graphic designer and donut connoisseur living in NYC.
She is currently accepting new freelance clients.
Aveda on Amazon
Designed hundreds of custom assets for Aveda’s launch on Amazon. Made dynamic layouts tailored to Amazon’s storefront that showed product benefits, regimens, before & after looks and video content. Worked across multiple teams to ensure A+ content was cohesive and drove conversion.
Role: Senior Global Online Digital Designer — Estée Lauder Companies
View on Amazon
A+ Content
Assets created: Product benefit, ingredient spotlight, how-to video, regimen, before & after comparison and franchise banner.
Style Guide: With a large and diverse product line, a flexible style guide had to be created.
A design framework was developed that could accommodate a wide range of content without losing visual consistency.
A design framework was developed that could accommodate a wide range of content without losing visual consistency.
Brand Pages
Homepage
Our Story
Hair Care Guide (shown below)